Have you flip through business magazines and news papers with dozens of PR articles, but never stop to check what’s in them ?
You are not alone. It is not just because they are boring, we all know they are
1) The articles project organisations as places that did no wrong, not doing any wrong and will not do any wrong. We all know that is just fairy tale. ( Even fairy tales have demons to whack)
2) The leader of the organisation quotes lot of statistics to prove his point : ” my organisation is the best”. Numbers make people yawn.
3) Social media have dug up the dark side of organisations. People know. Shareholders know.
The opportunity in PR articles is to tell a honest story about what they are doing well against the challenges and competition. People love to hear a story.
Isn’t this manipulation ?
No. People will know a honest story when they hear it.